Today I came across an interesting documentary about diversity in Advertising. As Complexd prepares to implement advertising in our digital issues we have noticed that the companies and brands that promote diversity and use diverse imagery are few and far between. Television adverting has been quicker to respond because brands that advertise on TV know that viewers sitting on their sofas come from a wide variety of countries, cultures and creeds. This audience is no different to women who buy consumer magazines, but still we see a slower development in representation with fashion/lifestyle brands that advertise in print magazines. It can easily be done and brands at the forefront of this are Levi Curve ID and Estee Lauder Breast Cancer Awareness Campaign. These fantastic faceless campaigns send strong messages and cannot alienate because they take the focus away from image stereotypes.

‘Pursuit of Passion: Diversity in Advertising aims to inform and inspire tomorrow’s Mad Men and Women about careers in advertising/marketing. Join us in celebrating the industry that thrives upon diverse ideas and perspectives through the faces and stories of TBWAChiatDay, Ogilvy & Mather, Young & Rubicam Brands, McCann Erickson, Bartle Bogle Hegarty, Omnicom, Team One, Anomaly, FuturLogic, Latin Works, Translation, Mother, The One Club, MDC Partners, and PepsiCo’

For more info visit passion4advertising.com