Name: Tiffany Edwards

Age: 36

Occupation: CEO & Founder of Jawels/Jewellery designer at Swizz Beads

Place of Birth: Lausanne, Switzerland

Current Residence: Kingston, Jamaica

I was born in Lausanne, Switzerland to a Jamaican mother and African-American/Swiss father. We were among the few black families living in the area at that time so growing up there was a very interesting experience. My upbringing taught me how to approach the world differently and because Switzerland has three main languages I am fluent in French, German and Italian.

It was my Jamaican heritage that inspired me to set up my dental jewellery business Jawels. Coupled with my father’s knowledge as a Doctor of dental surgery and my creative flare we came up with a unique and fun concept that went down very well on the Jamaican party scene and in the entertainment industry.

Our formula is that we offer professional dental fitting and high quality stones and crystals while ensuring the constant delivery of new products with professionalism, precision and punctuality. Like most new start-ups, it took a while for Jawels to take off, but having a degree in Marketing and Public Relations was definitely an asset for both my business including my newest venture Swizz Beads.

‘When it’s dark enough you can see the stars’, is a Persian quote I always remember when things get challenging and I always appreciate the experiences and opportunities I have had, such as working with the likes of Rolex and the world leaders in synthetic stones and Swarovski crystals.

I believe the most importance aspect of life is not just being a woman. It is going through the process of getting to know yourself. I am Complexd because I know who I am and I am unique.

For more info on Jawels click here